User Experience & Psychology
UX design & Psychology have a long-term relationship (social, behavioral and cognitive). Most of the human actions are driven by motivation and competition. According to Maslow’s Theory, humans crave for psychological needs before any other basic need, and the motivation to fulfill other needs come right after they have met psychological needs. Similarly, for design, any UX to work it must meet the primary need of a working functionality with a reliable and consistent experience to provide motivation for any user to continue using the product or service.
A designer who doesn’t understand human psychology is going to be no more successful than an architect who doesn’t understand physics..
Here are 8 psychological hacks that could help you become an awesome UX designer and create engaging UX
1. Please! Stop Repeating My Actions
Try to recall that last you yawned, most of the time people next to you also end up yawning. No, yawning is not contagious as there’s no scientific evidence to back it. On the contrary, it could be a physiological phenomenon called mirroring reflex, and the official term for it is the Chameleon Effect.
Remember how sometimes you’re watching a video or listening to someone talk and you subconsciously nod your head in agreement? Especially when someone close to you is talking. You do this to make the person feel that you’re reacting and showing empathy towards him/her.
2. Duolingo The App
Duolingo, shameless or smart? In my opinion, smart. Combining a perfect copy with that design of the language bird’s emotions, they’re trying to emulate emotions into their users. 3. Design Interaction
That’s why designers embark upon designing emotional interactions in their products because as humans, we feel when we use a product or let’s say interact with a screen. Using emotional interactions, designers are capable of changing our emotions based on how the product wants us to feel.